Clarivate
Brand guideline development — Typesetting — Document template design
Clarivate is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. They recently underwent a global rebrand and required support to help define how the new brand would function across varying touchpoints.
Asset creation and population of the Clarivate brand portal
Over a period of 18 months I was tasked with translating a comprehensive global rebrand into varying functional and adaptable document types for use within the company and by external creative agencies, along with the content visuals, technical guidelines and population of Clarivate’s online brand portal.
With sustainability at the core, I visualised a broad range of merchandise products along with technical guides to ensure consistency across all of Clarivate’s offices globally.
Design specifications and guidelines for icons, pictograms and illustrations for use across all branded collateral.
Video production guidelines enable external agencies to produce on-brand and visually consistent content.
An updated suite of awards and recognition collateral was conceptualised to reflect Clarivate’s innovative approach.
Re-skin of pre-existing 3D visuals to guide on event branding.
Part of the document templating and typesetting involved creating an interactive PDF cheat sheet with extensive guidance and technical specifications. Providing external agencies with this to create new branded documents drastically reduced amend time and account management within the brand and creative team.