Clarivate
A global leader in providing trusted insights and analytics to accelerate the pace of innovation.
Clarivate recently underwent a global rebrand and required support to help define how the new brand would function across varying touchpoints.
I developed a comprehensive brand guideline on Frontify spanning typesetting, iconography, motion, typography, awards, stationery and imagery to inform external agencies on consistent and on-brand asset creation.
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Building rules and usage guidance behind the visual brand expression, making sure that any external resource could build coherent brand assets efficiently.
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Proofing and feeding-back on content created externally ensuring it represented the brand accurately and consistently.
